Where to get Dubai Chewy Cookie (두바이 쫀득 쿠키) near Myeongdong?
If you’ve been scrolling through TikTok or Instagram recently, chances are you’ve seen the words “두바이 쫀득 쿠키” (Dubai Chewy Cookie) pop up again and again. Dense, cocoa-dusted, intensely chewy, and unapologetically rich — this dessert has quietly become one of the most talked-about sweets in Seoul. And if you’re anywhere near Myeongdong, there’s one name that keeps coming up in hushed but excited tones: 1020 Room!
Today’s Stop : 1020 Room
Address : 3rd Floor, Supyo-ro 10-gil 20, Jung-gu, Seoul
Why Everyone Is Searching for “Dubai Chewy Cookie” in Seoul
Before getting into the café itself, it’s worth understanding why this cookie matters.
In Korean dessert culture, texture is king. Not sweetness alone — but chewiness (쫀득함), density, and mouthfeel. The Dubai Chewy Cookie sits right at the intersection of:
Brownie-like richness
Truffle-style cocoa coating
A dense, almost mochi-adjacent chew
Koreans often describe it using words like:
쫀득하고 바싹하다 (deeply chewy, but still crucnhy)
진하다 (intense, concentrated flavor)
This is not a cookie you casually snack on. It’s a sit-down dessert. And that already narrows down which cafés can do it properly.
First Impressions: Finding 1020 Room near Myeongdong
1020 Room is located in a neighbourhood right next to Myeongdong, often overlooked but loved by locals : Euljiro (을지로). Or as locals love to call it : Hip-jiro (힙지로). Although it sits right next to Myeongdong, Euljiro has a completely different rhythm — quieter, more local, and known for places you only find if you’re looking.
That alone filters the crowd.
When I arrived, the space immediately felt calm. Warm-toned walls, wooden tables, soft light, and a layout that lets the dessert counter speak for itself. There’s no aggressive branding. No loud menu boards. Just trays of carefully prepared baked goods, each with handwritten tags — a visual language very familiar if you read Korean café blogs.
The atmosphere leans European home-bakery, but interpreted through a Korean lens: tidy, restrained, and quietly confident.
The Dessert Table: Why It Stops You in Your Tracks
The moment you see the dessert spread, you understand that this café is run by someone who knows baking deeply.
The table is abundant but not messy. Every item looks intentional:
Dubai Chewy Cookies (classic cocoa-dusted)
Matcha variation of the Dubai Chewy COokie
Financiers stacked neatly
Dubai Chocolate flavored-cakes
Fruit cakes that are shaped so perfectly it makes you hesitate before eating them
Nothing screams novelty. Everything whispers technique.
Ordering the Dubai Chewy Cookie (두바이 쫀득 쿠키)
Let’s get straight to it.
I ordered:
Dubai Chewy Cookie
Salted Caramel Financier
Iced Americano
The cookie arrives looking deceptively simple: a round, cocoa-dusted exterior, slightly rustic, sitting in a paper cup. No garnish. No drama.
But the weight gives it away.
First Bite: Texture First, Always
The first bite confirms what everyone online has been saying.
This cookie is:
Firm on the outside
Dense and crispy inside
Not crumbly, not cakey
Decidedly chewy
It pulls slightly when you bite. Not sticky — just resistant enough to remind you this was baked with intention. Korean bloggers often compare it to a cross between a brownie and a chocolate tteok, and that’s surprisingly accurate.
The cocoa bitterness hits first, followed by a deep chocolate richness. Sweetness is present but controlled. This is not a sugar bomb.
Flavor Balance: Why It Works
What makes the Dubai Chewy Cookie at 1020 Room stand out is restraint.
The cocoa dusting keeps the sweetness in check
The interior chocolate flavor is deep, not milky
There’s no artificial aftertaste
About the Owner: The Connection to 후와후와
One detail that appears repeatedly across Korean blog posts is that 1020 Room is run by the same person behind 후와후와 (Huwa-huwa), a name already associated with meticulous baking and texture-focused desserts.
Rather than loudly advertising this, the café lets word of mouth do the work. But among Korean dessert enthusiasts, this connection explains a lot:
The precision
The texture control
The refusal to chase trends aggressively
If you’re familiar with Huwa-huwa’s baking philosophy, 1020 Room feels like a natural evolution rather than a side project.
A Quiet Christmas Atmosphere
During the Christmas season, 1020 Room feels especially warm and inviting. A softly lit Christmas tree and small festive details are placed throughout the café, adding a seasonal touch without overwhelming the space.
The decorations blend naturally with the wooden tables and neutral interior, keeping the focus on the desserts rather than the décor. Compared to the loud, crowded Christmas setups around Myeongdong, the atmosphere here feels calm and understated.
With a coffee and a Dubai chewy cookie in hand, it’s an easy place to slow down and enjoy the season quietly.
The Space: Why You Want to Sit, Not Rush
Unlike takeaway-heavy dessert shops in Myeongdong, 1020 Room encourages you to slow down.
Tables are spaced comfortably
Lighting is warm, not harsh
There’s no pressure to leave quickly
Many Korean bloggers note that this café feels best visited midday or early afternoon, when you can actually sit and taste rather than rush.
This matters because the desserts demand attention.
Final Thoughts: A Place You Find, Not One You Stumble Into
1020 Room is not the kind of café you end up in by accident. You come here because you’ve heard about it — from a friend, a saved blog post, or a quiet recommendation passed around by people who care about desserts more than trends.
The Dubai chewy cookie here isn’t designed to shock or impress instantly. It’s dense, restrained, and confident, much like the café itself. Everything about this place suggests patience: from the way the desserts are made to the way the space invites you to sit and stay.
Being located in Euljiro makes sense. This is a neighborhood that values substance over noise, places that grow slowly, and shops that don’t need to explain themselves loudly. 1020 Room fits into that rhythm naturally.
If you’re looking for a Dubai chewy cookie near Myeongdong and want something more considered than a trend-driven stop, this café is worth seeking out. It may not be everywhere yet — and that’s exactly why it’s special right now.
