Where to buy Monchhichi in Seoul, Korea? Look Here!

Written By OJH

If you are looking for places to buy Monchhichi figures or bag charms in Seoul, high chances are there are not many of them or you would only be able to score them at ridiculous prices at select shops. Lucky for you, I found the perfect place to buy Monchhichi dolls at an affordable price in Seoul!

Today’s Stop : Kary Market Sinsa

Why Kary Market Sinsa Is
Monchhichi Heaven

Kary Market (캐리마켓) is a multi-brand store focused on kids fashion, toys, lifestyle goods and character items. The Sinsa branch in particular often hosts character pop-ups and curated events under the name “Karyland,” where brands like Monchhichi, Sanrio, Miffy, Loopy, Purgle and more appear together.

A few reasons Monchhichi fans should prioritize this spot:

  • Official Monchhichi Partner : Kary Market is an official partner for Monchhichi in Korea, sourcing dolls through the official importer. If you care about authenticity, Kary Market is a safe bet.

  • Huge Character Mix in One Place : Even if you visit mainly for Monchhichi, you’ll probably leave with more. Recent pop-ups have featured Sanrio, Miffy, Loopy, Purgle and other Instagram-famous characters in one zone.

  • Exclusive Pop-Ups and Limited Items : Kary Market Sinsa has hosted multiple Monchhichi exclusive pop-ups, with limited-edition colors, special accessories and seasonal items. Even outside official pop-up dates, the Sinsa branch tends to keep a larger Monchhichi selection than many other places.

Basic Info: Kary Market Sinsa (Kary Market Garosu-gil)

  • Name: Kary Market Sinsa (캐리마켓 신사)

  • Address (Korean): 서울특별시 강남구 가로수길 82

  • Address (English): 82 Garosu-gil, Gangnam-gu, Seoul, South Korea

  • Opening hours: 10:00 – 21:00

  • Nearest subway stations:

    • Line 3 Sinsa Station (신사역)

    • Line 3 Apgujeong Station (압구정역)

The store is right in the middle of Garosu-gil, one of Seoul’s most famous tree-lined shopping streets in Sinsa-dong, known for cafes, designer boutiques and a stylish, slightly calmer vibe compared to Myeongdong.

How to Get to Kary Market Sinsa

1. From Sinsa Station (Line 3) – easiest route

If you’re coming from central Seoul (Myeongdong, Euljiro, Anguk, etc.), taking Line 3 to Sinsa Station is usually the most straightforward.

  1. Take Subway Line 3 to Sinsa Station (신사역).

  2. Look for Exit 6 – this takes you directly towards Garosu-gil.

  3. When you come out of Exit 6, walk straight a short distance until you reach the main Garosu-gil intersection (you’ll notice the road lined with ginkgo trees and lots of cafes and boutiques).

  4. Turn left into Garosu-gil and keep walking straight.

  5. Continue along the main street for several blocks. Look up and you’ll see a huge Monchhichi sign that is hard to miss!

2. From Apgujeong Station (Line 3)

If you’re staying closer to Apgujeong or coming from the Bundang Line transfer at Apgujeong Rodeo, this route can be convenient:

  1. Take Subway Line 3 to Apgujeong Station (압구정역).

  2. Use Exit 5, which is one of the recommended exits for reaching Garosu-gil and Kary Market Sinsa.

  3. Walk towards Garosu-gil – the area is well-signed and fairly intuitive; just follow the flow of people heading to the main tree-lined street.

  4. Once you reach Garosu-gil, turn into the main street and walk in the direction of Sinsa Station until you see the Kary Market entrance.

This route is slightly longer on foot compared to Sinsa Station, but it passes through more of the boutique area, which can be nice if you want to browse.

3. By Taxi

Typing either of these into Kakao T / Naver Map / Kakao Map usually works well:

  • “캐리마켓 신사”

  • “서울 강남구 가로수길 82”

Because Garosu-gil is narrow and can be busy, taxis may drop you on the main road and you’ll walk a short distance along the street.

What to Expect Inside Kary Market :

Monchhichi Selection

Depending on the timing of your trip, you may see:

  • Classic Monchhichi dolls in different sizes

  • Seasonal outfits (winter coats, animal costumes, themed accessories)

  • Special color versions and “happy color” editions that are often promoted first at Sinsa, sometimes as limited runs or sequential restocks over a few weeks.

  • Bag charms, keychains, and mini Monchhichi versions popular for decorating backpacks or crossbody bags.

Because Monchhichi drops are often limited, stock can change quickly. If you’re visiting specifically for a certain series you saw on social media, go earlier in your trip rather than leaving it to the last day.

Other Character Goods

Even if your main mission is Monchhichi, expect to be distracted:

  • Sanrio items (Hello Kitty, Cinnamoroll, etc.)

  • Miffy, Loopy, Purgle, and other trending characters

  • Cute stationery, cushions, bags and accessories grouped into themed zones (under labels like “Karyland” during special pop-ups).

It feels more like a curated “character experience space” than just a toy shelf inside a department store.

Overall Vibe

Kary Market Sinsa is designed as a kids & family lifestyle flagship, but plenty of adults visit just for character goods and photo spots.

Inside, you can expect:

  • Bright displays and character corners perfect for selfies

  • A mixture of fashion, toys and lifestyle items

  • Occasional workshops and “class” events on weekends (check their website or Instagram if you’re curious)

Combining Kary Market Sinsa with a Garosu-gil Day Out

Since Kary Market sits right on Garosu-gil, it’s easy to turn your Monchhichi mission into a full half-day in Gangnam.

1. Walk the Full Garosu-gil Street

Garosu-gil is famous for its ginkgo trees, boutique shops, and cozy cafes.

Ideas:

  • Start from Sinsa Station Exit 6, walk the entire length of Garosu-gil, stop at Kary Market in the middle, then continue towards the Apgujeong end.

  • Pop into select shops and independent designers – this area has a mix of Korean brands and international labels.

2. Cafe Hopping

Garosu-gil and the side streets (sometimes called “Serosu-gil”) are packed with photogenic cafes and dessert shops.

If you’re planning to shoot Monchhichi photos for Instagram:

  • Buy your Monchhichi at Kary Market.

  • Move to a bright cafe with good natural light.

  • Take flatlays or “Monchhichi travel diary” style photos with drinks and desserts.

3. Evening Lights

At night, Garosu-gil can be surprisingly atmospheric, especially in winter when the trees are decorated with lights.

If you’re staying nearby:

  • Visit Kary Market in the afternoon

  • Have dinner in Garosu-gil or the back alleys

  • Take evening shots of your shopping haul against the lit-up street

Final Thoughts: Is Kary Market Sinsa Worth It for Monchhichi Fans?

Short answer: yes.

If Monchhichi is more than just a casual nostalgia hit for you, Kary Market Sinsa is probably the most efficient place in Seoul to:

  • See a wide range of Monchhichi in one go

  • Find limited or newly released designs

  • Shop in an official, curated environment rather than hunting randomly

On top of that, the location in Garosu-gil means you’re not just visiting a toy shop—you’re spending time in one of Gangnam’s most iconic streets, surrounded by cafes, boutiques and photogenic corners.

OJH