29CM HOME Seongsu 2 Review: Inside Seoul’s Must-Visit Lifestyle & Home Goods Store in Seongsu
Seongsu has quietly become one of the most exciting neighborhoods in Seoul for people who love design, home décor, and thoughtful lifestyle shopping. Tucked among converted warehouses and brick buildings is 29CM HOME Seongsu 2, a beautifully curated offline space by Korean online lifestyle platform 29CM.
For anyone searching for 29CM HOME Seongsu 2 review, 29CM Seongsu store, or best lifestyle store in Seongsu, this is the detailed guide that walks through what to expect, what to buy, and why this space stands out in Seoul’s competitive retail scene.
Today’s Stop : 29CM HOME SEONGSU 2
Address : 2~3rd Floor, Yeonmujang-gil 110, Seongdong-gu, Seoul
Instagram : @29cm.home
What Is 29CM HOME Seongsu 2?
29CM is a well-known Korean online platform specializing in fashion, home goods, design brands, beauty, and lifestyle products. Over time, the brand expanded into physical retail spaces to bring its curated online experience into the real world.
29CM HOME Seongsu 2 is the second dedicated home-focused concept store in Seongsu. Unlike typical homeware chains, this space feels like stepping into a carefully styled apartment layered with modern Korean design, European-inspired objects, functional kitchenware, and small details that elevate everyday living.
Located in Seongsu-dong, an area often called “the Brooklyn of Seoul,” this store fits perfectly into the neighborhood’s creative, industrial-chic atmosphere.
First Impressions: Industrial Minimalism Meets Warm Living
Walking into 29CM HOME Seongsu 2 feels intentional. The building exterior maintains that classic Seongsu brick charm, while inside, the space opens into a thoughtfully structured layout separated by zones: kitchen, bathroom, tableware, stationery, pantry, and décor.
Soft lighting, clean shelving, neutral tones, and pops of color create an environment that feels curated rather than crowded. Unlike discount lifestyle stores, this space is designed for browsing slowly.
Every shelf looks styled. Every product feels placed, not stocked.
Glassware and Table Settings
Rows of wine glasses, champagne flutes, tumblers, and minimal mugs are displayed against a soft blue backdrop. The variety ranges from sleek contemporary shapes to playful character pieces.
These aren’t just decorative items. They’re practical daily-use pieces:
Wine glasses for dinner hosting
Clear tumblers for iced coffee or water
Compact mugs perfect for home café setups
Dessert bowls for yogurt or fruit
The appeal lies in subtle design details — thin rims, balanced proportions, playful prints, and modern silhouettes.
The Kitchen Section: Where Function Meets Aesthetic
One of the most impressive areas is the kitchen section, clearly marked and beautifully arranged. If you’re searching for modern kitchenware in Seoul or Korean aesthetic tableware, this is where 29CM HOME truly shines.
Ceramic Plates and Bowls
Black-and-white illustrated ceramic plates sit next to heart-shaped platters and minimalist bowls. These are ideal for:
Everyday family meals
Styled brunch tables
Baking display plates
Small snack serving dishes
The ceramics feel sturdy enough for daily use while maintaining visual charm.
For anyone building a new home or upgrading their table setting, 29CM HOME Seongsu 2 offers options that feel elevated without being intimidating.
Food Storage & Containers: Practical Design That Actually Works
Another standout section features colorful food storage containers in green, yellow, purple, and red.
These aren’t generic plastic containers. They’re thoughtfully designed airtight storage boxes that are ideal for:
Meal prep
Storing leftovers
Packing lunches
Organizing pantry ingredients
Clear glass versions are perfect for refrigerator visibility, while stackable designs help maximize small Korean kitchen spaces.
For apartment living in Seoul, space-saving design is essential — and 29CM understands that.
Pantry & Beverages: Curated Lifestyle Groceries
One of the more unexpected highlights is the refrigerated display featuring:
Makgeolli (Korean rice wine)
Craft beverages
Specialty bottled drinks
Organic sparkling drinks
This section feels like a boutique grocery corner rather than a supermarket. These beverages are perfect for:
Hosting small gatherings
Housewarming gifts
Picnic outings in Seoul
Aesthetic fridge stocking
It adds to the feeling that 29CM HOME isn’t just about objects — it’s about lifestyle.
The Bathroom Zone: Everyday Essentials, Elevated
Walking deeper into the store reveals a staged bathroom area. Towels hang neatly, bath mats are displayed by color, and cleaning tools are arranged with surprising aesthetic appeal.
Products here include:
Cotton towels in muted tones
Bath mats
Storage baskets
Cleaning brushes
Bathroom organizers
These aren’t flashy products, but they show how 29CM HOME reimagines ordinary necessities.
Even something as simple as a laundry basket feels designed rather than mass-produced.
Stationery & Desk Accessories: Subtle but Smart
Another charming section features small design objects such as:
Decorative scissors shaped like rabbits
Minimal desk tools
Stickers
Pens
Notebooks
The bunny scissors with carrot clips are particularly eye-catching. Beyond being adorable, they’re functional desk tools perfect for:
Scrapbooking
Office use
Gift wrapping
Crafting
These small design pieces make everyday tasks feel more enjoyable.
Disney & Character Collaborations
The shelves featuring Disney glassware and analog cameras add a nostalgic element to the store. Vintage-style Mickey and Minnie lamps sit above collectible glasses and boxed analog cameras.
These items are ideal for:
Gifts for Disney fans
Decorative bedroom lighting
Display shelves
Collectors
29CM HOME blends playful nostalgia with contemporary design, making character items feel grown-up rather than childish.
Why 29CM HOME Seongsu 2 Stands Out in Seoul
Seoul has no shortage of lifestyle stores — from Artbox to Daiso to IKEA. But 29CM HOME Seongsu 2 positions itself differently.
Instead of focusing on low price volume retail, it emphasizes:
Curation
Design quality
Functional beauty
Lifestyle storytelling
This makes it appealing for:
Young professionals furnishing apartments
Couples preparing for marriage
Design enthusiasts
Visitors exploring Seongsu
The store feels like a physical extension of Pinterest boards.
Is 29CM HOME Seongsu 2 Worth Visiting?
If you're in Seongsu exploring cafés, bakeries, and fashion boutiques, this store is absolutely worth adding to your itinerary.
It’s especially recommended for:
People moving into new homes
Travelers looking for practical Korean souvenirs
Anyone wanting inspiration for small apartment living
Fans of Korean lifestyle brands
The space encourages slow browsing. It’s not rushed. It feels considered.
29CM HOME Seongsu 2 vs 29CM HOME Seongsu
Many visitors wonder about the difference between the first and second location.
While both share similar DNA, their second branch is newly opened, hence has lesser crowd.
Best Things to Buy at 29CM HOME Seongsu 2
While inventory rotates, strong categories include:
Glassware sets
Ceramic plates
Airtight food containers
Towels and bath essentials
Character lamps
Desk accessories
All of these translate easily into daily life.
Unlike purely decorative stores, almost everything here serves a purpose.
FAQ About 29CM HOME Seongsu 2
What is 29CM HOME Seongsu 2?
29CM HOME Seongsu 2 is a curated lifestyle and home goods concept store in Seongsu, Seoul, operated by Korean online platform 29CM.
What can you buy at 29CM HOME Seongsu 2?
You can buy kitchenware, glassware, ceramic plates, storage containers, bathroom items, stationery, character merchandise, and curated beverages.
Is 29CM HOME Seongsu 2 expensive?
Prices range from mid to premium compared to discount stores. You’re paying for design and quality rather than bulk affordability.
Is 29CM HOME Seongsu 2 good for souvenirs?
Yes. Practical items like mugs, glassware, or small décor pieces make unique and functional Korean souvenirs.
How long should you spend there?
Plan for around 30 minutes to browse comfortably.
Is 29CM HOME Seongsu 2 worth visiting in Seongsu?
Absolutely, especially if you enjoy interior design, home styling, and curated lifestyle shopping.
Final Thoughts on 29CM HOME Seongsu 2
29CM HOME Seongsu 2 isn’t loud or flashy. It’s calm, curated, and intentional.
In a city filled with high-energy retail spaces, this store offers something quieter: a reminder that daily objects — glasses, towels, containers, mugs — can feel beautiful.
For anyone exploring Seongsu and searching for the best lifestyle stores in Seoul, this is one space that delivers both inspiration and practicality.
It’s not just a shop. It’s a design experience built around everyday living.
