My Melody Harmony Cafe Jamsil (마이멜로디 하모니 카페) : Heaven in Seoul for Sanrio fans?
If you’re planning a trip to Seoul and love Sanrio, character cafés, or aesthetic café hopping, there’s a high chance My Melody Harmony Cafe will already be on your radar. Located inside Lotte World Mall in Jamsil, this café is currently one of the most talked-about themed cafés in Seoul, other than the Hello Kitty Apple Cafe in Myeongdong
➵ Read also : Hello Kitty Apple Cafe Myeongdong: Is It Worth Visiting? My Honest Experience
Before going into the full experience, here’s the quick answer for skimmers:
Extremely cute, pastel-heavy My Melody & Kuromi world
One of the most photo-friendly cafés in Seoul right now
Located in Lotte World Mall, easy to combine with shopping
Drinks and desserts are average, you’re paying for the experience
Best for fans, tourists, and aesthetic café lovers
Now let me walk you through my actual experience, based on visiting in person and what you’ll realistically encounter when you go.
Today’s Stop : My Melody Harmony Cafe (마이멜로디 하모니 카페)
Address : B1 Floor, Lotte World Shopping Mall, Olympic-ro 240, Songpa-gu, Seoul
Instagram : @cafeharmony_official
Why My Melody Harmony Cafe Is Trending Right Now
Character cafés are nothing new in Korea, but My Melody Harmony Cafe feels different because it taps directly into current Korean café trends:
Hyper-aesthetic interiors
Strong IP (Sanrio, My Melody, Kuromi)
Designed for short visits, photos, and sharing online
Located inside a major mall, not a hidden alley
Korea’s café culture in 2025–2026 isn’t just about coffee anymore. It’s about experience-first spaces, and this café leans fully into that.
First Impressions: Walking Into a Pastel World
The moment you see the entrance, it’s clear what this café is about.
Soft pinks, mint greens, rounded shapes, and oversized character visuals immediately separate it from regular cafés. From the outside, it already feels like a photo zone — which explains why people stop even before deciding to go in.
Once inside, the space opens up into a storybook-like setting:
Tree-shaped central tables
Character stools with My Melody, Kuromi, and friends
Soft lighting that flatters photos
Walls filled with illustrated scenes
It feels playful, gentle, and intentionally childlike — but in a polished way that still appeals to adults.
The Interior: Designed for Photos, Not Just Seating
One thing becomes obvious quickly: this café is designed for visuals first.
The central table wraps around a large tree-like structure, with My Melody and Kuromi figures perched above. Seats aren’t just chairs — they’re shaped, themed, and color-coded by character.
Every angle feels intentional:
Backgrounds are never cluttered
Colors are consistent across walls, furniture, and lighting
Even small props match the theme
This makes it incredibly easy to take photos without trying too hard. You don’t need to hunt for a “good corner.” Almost every seat works.
Who This Cafe Is Really For
Let’s be honest — this café is not trying to please everyone.
It’s ideal if you are:
A My Melody or Kuromi fan
Visiting Seoul as a tourist
Interested in Korean character café culture
Looking for Instagram or TikTok content
Traveling with friends who enjoy cute concepts
If you’re just looking for excellent coffee, this probably isn’t your top choice. But that’s not the point of this place.
The Menu: Cute, Themed, and Secondary
As expected, the menu follows the theme:
Character-inspired drinks
Sweet, pastel desserts
Visually appealing presentation
The drinks and desserts are fine, but not standout. Nothing tasted bad, but nothing surprised me either. And that’s okay — because you’re not here for culinary innovation.
Pricing reflects the experience:
You’re paying for the theme
The location inside Lotte World Mall
The branding and design
If you’ve visited character cafés in Japan or Korea before, this will feel familiar.
What I’d recommend getting for photos :
One hot drink (Latter/Mocha served with character faces on the top)
One milkshake (Served with whipped cream and character topping)
My Melody/Kuromi Hotcakes
Is It Worth the Price?
This is the question everyone asks.
If you judge it purely as a café? It’s expensive for what you drink.
If you judge it as an experience + photo spot? It makes sense.
You’re paying for:
Entry into a fully designed Sanrio world
Comfortably spaced seating
Clean, well-maintained interiors
A stress-free, visually pleasing stop
Most visitors don’t stay long. This is a short, intentional stop, not a place to camp for hours.
The Atmosphere: Busy but Cheerful
Depending on when you visit, it can get crowded — especially:
Weekends
School holidays
Afternoons
But even when busy, the atmosphere stays light. People are there to take photos, chat quietly, and move on. It doesn’t feel chaotic or noisy.
Staff interactions are minimal and efficient, which actually suits the flow of the café.
Location Matters: Why Jamsil Is a Big Plus
Being inside Lotte World Mall makes this café extremely convenient.
You can easily pair it with:
Shopping
Lotte World
Lotte Tower & Seokchon Lake
Nearby attractions
For tourists, this is important. You don’t need to go out of your way or navigate small streets. Everything is centralized.
That’s a big reason why this café works so well for visitors with limited time.
Comparing It to Other Character Cafes in Seoul
Compared to older character cafés:
This one feels more polished
The design is more cohesive
The space is brighter and more modern
Unlike pop-ups that disappear quickly, this café feels built to last — at least for now.
If you’ve visited places like Hello Kitty Cafés or temporary Sanrio pop-ups, this is a step up in terms of interior investment.
What I Personally Liked Most
The seating design — surprisingly comfortable
The color balance — soft, not overwhelming
The clear identity — it knows exactly what it is
The location — easy to slot into a day out
It doesn’t pretend to be more than it is, and that honesty helps.
What You Should Know Before Visiting
A few practical tips:
Go on a weekday if possible
Don’t expect specialty coffee
Plan it as a short stop
Take photos early before it fills up
If you manage expectations correctly, you’ll enjoy it much more.
Final Thoughts: Should You Go?
If you love Sanrio, enjoy cute aesthetics, or want a lighthearted café stop while shopping in Jamsil — yes.
If you’re looking for deep coffee flavors or a quiet workspace — no.
This café does exactly what it promises: it delivers a charming, pastel escape that feels distinctly Korean in how it blends branding, design, and café culture.
For tourists especially, it’s an easy, memorable stop that photographs beautifully and adds variety to a Seoul itinerary.
