HAZ Bakery Seongsu Review: My Honest Experience
Seongsu has a talent for turning the simplest things into a full-blown event. Coffee becomes a pilgrimage. Bread becomes a lifestyle. A “quick snack” somehow turns into a 40-minute detour with a camera roll full of pastries.
And that’s exactly how I ended up at HAZ Bakery (하츠베이커리) in Seongsu.
If you’ve been around Seongsu lately, you’ve probably seen people walking around clutching bakery bags like it’s luxury shopping. HAZ Bakery is one of those places that sits right in the middle of the neighborhood’s cafe-hopping circuit and quietly dominates with one thing: bread that looks good enough to start problems.
I visited HAZ Bakery Seongsu and tried two items:
their regular salt bread
their Rocher Dubai cream bagel
Here’s my full experience, what stood out, what I’d recommend, and what you should know before you go.
Today’s Stop : HAZ Bakery Seongsu
Address : Yeonmujang-gil 37-14, Seongdong-gu, Seoul
Instagram : @cafe_hazbakery
First Impressions: Warm, Busy, and Very “Seongsu”
The first thing you notice when you walk in is the vibe. It’s not one of those sterile, white-walled cafes that look like they were designed for a skincare commercial. HAZ Bakery feels warmer and more lived-in, with a cozy bakery energy that makes you want to grab something “small” and accidentally buy five things.
The displays are packed. Like… packed packed.
There are trays full of:
salt breads dusted in sugar
baguettes
savory breads with toppings
pastries lined up like little trophies
cream bagels and sandwich-style bread in the fridge case
And everything is placed in a way that makes you want to point at half the store and go “I’ll take that one too.”
Which is exactly what bakeries want you to do, obviously.
The Bread Line-Up: What Caught My Eye
Even before I ordered, the variety stood out.
1) Salt Bread (소금빵) Variations
HAZ Bakery clearly knows that salt bread is a religion in Korea right now. The display included the classic versions and also dressed-up ones, including sugar-dusted styles that look extra soft.
It’s the type of bread that looks innocent but is almost always buttery and addictive.
2) Savory Breads
There were savory pieces that looked like small meals, not snacks. Some had melted cheese and herbs, and others had darker, richer toppings that gave “this would destroy me in the best way.”
3) Fridge Case Specials: Cream Bagels + Trend Items
This is where the modern trends show up.
Korea is deep into “Dubai dessert” everything right now, and HAZ Bakery didn’t miss the memo. The fridge case had special cream bagels and other rich, layered items that look like they were designed specifically for TikTok close-ups.
What I Ordered at HAZ Bakery Seongsu
1) Regular Salt Bread Review: Buttery, Soft, and Addicting
Let’s be honest: salt bread is rarely bad.
It’s basically designed to win. Soft bread, buttery layers, and just enough salt to make you want another bite.
But HAZ Bakery’s regular salt bread hits the sweet spot between:
fluffy interior
lightly crisp outside
rich butter flavor
clean salty finish
It doesn’t feel dry or heavy, which is important because some salt breads can lean too dense or too oily. This one feels like it was baked with the right balance, so it stays satisfying without becoming overwhelming.
Also, the appearance matters. The salt bread here looks perfect:
rounded, smooth, and “soft” in a way that makes you want to squeeze it like a stress ball.
2) Rocher Dubai Cream Bagel Review: Rich, Trendy, and Honestly… a Full Dessert
This one was the star for me.
The Rocher Dubai cream bagel is not playing around. It’s not a “bagel for breakfast.” It’s a dessert disguised as bread, and it’s clearly inspired by the viral Dubai dessert trend Korea is obsessed with lately.
Think:
nutty, chocolatey richness (like Ferrero Rocher vibes)
thick cream filling
a heavy, indulgent bite that feels more like cake than bread
What I liked most was the contrast:
the outside feels structured enough to hold the filling
the inside is creamy and rich, so it melts quickly
the “Rocher” flavor gives it a nutty chocolate depth, not just plain sweetness
If you like anything pistachio/chocolate/hazelnut themed, you’ll probably love it.
If you don’t like rich desserts… this will feel like too much.
The Experience Overall: Why HAZ Bakery Is Worth Adding to Your Seongsu Day
The reason HAZ Bakery works so well in Seongsu is because it fits the neighborhood’s rhythm.
Seongsu isn’t really about doing one big thing. It’s about bouncing around:
one bakery
one coffee stop
one boutique
one random pop-up store
and then somehow you’ve walked 18,000 steps
HAZ Bakery is a strong stop in that kind of day because:
the selection is huge
the baked goods are visually impressive
the vibe is cozy
and you can mix classics (salt bread) with trend items (Dubai cream flavors)
It doesn’t feel like it’s trying too hard. It’s just confidently good.
What I’d Recommend Ordering (If It’s Your First Visit)
Based on what I saw and what I tried:
If you want something classic: Regular Salt Bread
If you want something rich and trendy: Any of their cream bagels
f you want a full meal vibe: try one of the savory breads (they looked like they could replace lunch, honestly)
Price & Value: Is It Expensive?
Seongsu prices are… Seongsu prices.
You’re not coming here expecting “cheap bakery around the corner” vibes. But for the quality and size, it felt pretty fair compared to most trendy bakeries in Seoul right now.
And honestly, the Rocher Dubai cream bagel is basically a dessert item, so I wasn’t mad at the price once I tasted it.
Final Verdict: My Honest HAZ Bakery Seongsu Review
If you’re looking for a bakery in Seongsu that delivers both:
classic Korean favorites (like salt bread)
and modern viral desserts (like Dubai cream flavors)
HAZ Bakery is 100% worth a stop.
My highlights:
Salt bread: soft, buttery, perfectly balanced, easy to recommend
Rocher Dubai cream bagel: rich, indulgent, very “trend dessert,” worth trying at least once
Would I go again? Yes.
Would I behave and buy only two items next time? No, probably not.
